Privacy Policy

Effective Date: 13 Jan 2025

This Privacy Policy applies between you, the User of this Website, and elephant funding, the owner and provider of this Website. At elephant funding, we take your privacy seriously and are committed to complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR). This policy explains how we collect, use, store, and protect your data.

Please read this Privacy Policy carefully alongside our Terms of Use

1. Definitions and Interpretation

In this Privacy Policy:

Data: All information that you submit to elephant funding via the Website. This definition includes, where applicable, the definitions provided in the Data Protection Laws.

Cookies: Small text files placed on your computer by this Website when you visit certain parts or use certain features.

Data Protection Laws: Any applicable law relating to the processing of personal Data, including the UK GDPR and any national implementing laws, regulations, and secondary legislation.

Website: The website you are currently using, https://www.elephantfunding.co.uk, and any sub-domains unless expressly excluded by their own terms.

User/You: Any third party accessing the Website who is not (i) employed by elephant funding or (ii) engaged as a consultant providing services to elephant funding.

2. Scope of This Privacy Policy

This Privacy Policy applies only to the actions of elephant funding and Users concerning this Website. It does not extend to websites that can be accessed via this Website, such as links to third-party sites.

For the purposes of applicable data protection laws, elephant funding is the “data controller.” This means we determine how and why your Data is processed.

3. Data We Collect

We may collect and process the following types of Data:

a. Data You Provide

Name and business name

Contact information (email address, phone number, address)

Financial details (bank account details, revenue information, or payment processing data)

Application data (information provided when applying for a Merchant Cash Advance or similar services)

b. Data Collected Automatically

Technical data: IP address, browser type and version, operating system, and device information

Usage data: Details of your visits, such as pages viewed, the time spent, and how you navigate the Website

c. Data From Third Parties

Credit reference agencies or other third parties for eligibility checks

4. How We Use Your Data

We collect and process your Data for the following purposes:

To provide our services, including processing Merchant Cash Advance applications

To communicate with you about your account or queries

To comply with legal and regulatory requirements (e.g., fraud prevention or money laundering regulations)

To improve Website content and enhance your user experience

To send marketing communications (only where you have given your consent)

Lawful Basis for Processing

We process your data under the following bases:

Contractual Necessity: To deliver the services you have requested.

Legitimate Interests: To improve services, monitor fraud, and market our services.

Consent: For marketing and cookies (where applicable).

Legal Obligation: To meet legal and regulatory requirements.

5. Who We Share Your Data With

We may share your Data with:

Our Employees and Advisors: To deliver services or obtain professional advice.

Third-Party Service Providers: To support our business, such as IT support, payment processing, and marketing.

Regulatory and Legal Authorities: To comply with laws and regulations.

Prospective Buyers: In the event of a sale or restructuring of the business.

All shared data is processed securely, in line with this Privacy Policy.

6. Data Retention

We only retain your Data for as long as necessary:

Personal and financial records: Retained for up to 6 years to comply with financial regulations.

Marketing preferences: Retained until you withdraw consent.

Backup copies: Retained for a limited time for legal and security purposes.

7. Your Rights

Under UK GDPR, you have the following rights regarding your Data:

Access: Request a copy of the personal data we hold.

Correction: Have inaccurate or incomplete data rectified.

Erasure: Request deletion of your Data, subject to legal retention obligations.

Restriction: Request limited processing of your Data.

Data Portability: Request transfer of your Data to another service provider.

Objection: Object to processing, including marketing.

Withdraw Consent: Withdraw your consent to marketing communications.

To exercise these rights, contact us at contact@elephantpayment.co.uk. If you are unsatisfied, you may lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk.

8. Cookies

Our Website uses cookies to improve functionality and enhance your experience. Cookies may be:

Strictly Necessary: For core Website functionality.

Analytics and Performance Cookies: To monitor Website usage.

Marketing Cookies: To deliver tailored advertisements.

You can manage or disable cookies via your browser settings.

9. Changes to Business Ownership

In the event of a sale or transfer of ownership of elephant funding, your Data may be transferred to the new owner to ensure continuity of services.

We will take appropriate steps to protect your privacy during such transitions.

10. Links to Other Websites

Our Website may contain links to external sites. Please note we are not responsible for the privacy practices of third-party sites. Review their privacy policies before sharing Data.

11. Keeping Data Secure

We implement robust technical and organisational measures to safeguard your Data, including encryption, secure servers, and access controls.

If you suspect a data breach, contact us immediately at contact@elephantpayment.co.uk

For additional tips on staying safe online, visit Get Safe Online.

12. Changes to This Privacy Policy

We may update this policy from time to time to reflect legal requirements or service updates. Changes will be posted on this page, and significant updates will be communicated to you.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us:

Email: contact@elephantpayments.co.uk

14. Attribution

This Privacy Policy has been created using legal and professional guidance, ensuring compliance with UK GDPR.